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2019 Holiday Marketing Guide

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2018 was a year of unpredictability and unexpected consumer behavior related to holiday spending.
Holiday sales grew by 2.9% from the previous year but fell short of the National Retail Federation’s forecast which projected 4.3% to 4.8% growth year-over-year (YoY).
1 In addition, Q4 was a time of changing consumer behavior
where sales in the first half of the holiday season grew at a much higher rate (5.1%) compared to the second half of the season (0.9%).
2 Whether this behavior was unique to 2018 or an indicator of what’s to come, marketers
should take a good look at last year’s consumer preferences, shopping habits and attitudes toward each major Q4 holiday to make the most of the 2019 holiday season.

Download "2019_holiday_marketing_guide.pdf"

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SALES LEADERSHIP
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Allego 4 Ways Measure Sales Training Technology ROI

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Maximizing LinkedIn for Business

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120 Awesome Blog Post Ideas

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Get Known Now Action Guide and Transcript

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140 Proven Tactics to Maximize Your LinkedIn Presence

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TipSheet Setting Measurable Goals Web

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Never Be Closing

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TipSheet Build You Brand

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TipSheet Accurately Track Your Social Media Buzz

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Full Funnel Marketing ebook

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Real Time Marketing 101

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Facebook Survival Kit

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8 Social Media Tricks to Boost SEO

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THE FUTURE OF TALENT ACQUISITION

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Telecommuter Interview Guide

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The Telecommuting Handbook

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The Ultimate Customer Avatar Checklist

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Accountability starts at the top

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What to write in your Emails

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Advertising and Brand Awareness -
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How to Successfully Select and Implement a CRM system

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Email Marketing for Recruitment

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Intranet Checklist Infographic.
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The High Paying Client Book

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Comp 101 A Beginners Guide To Comp  Management

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The Speak-to-Sell Blueprint

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50 Most Misused & Abused Words in Business Writing

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CMI ebook Part 1 of 4

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75 Examples Part 3 of 4

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MasterClass Workbook Part 4 of 4

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WHO CARES?   The 5 BIG questions you need to ask BEFORE writing your BEST EVER MARKETING PLAN

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B2B Marketing Mix Report

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A Marketer’s Guide to Sales Enablement

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LinkedIn Power Tips

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Seven common technology marketing mistakes

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SEO 101: EVERYTHING YOU NEED TO KNOW ABOUT SEO (BUT WERE AFRAID TO ASK)

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23 Closing Techniques Battle Card

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GET INSPIRED: 75 (MORE) CONTENT MARKETING EXAMPLES

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Customer Retention Guide

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Eight Ways to Create More Effective Lead Generation Campaigns

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7 Second Objection Eliminator

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30 Behavioral Interview Questions

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The Trust Equation

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5 Tips for Setting Measurable Social Media Goals

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Pricing Guide - Call Center Software

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LinkedIn-The Sandler Way

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Top 20 B2B Marketing Charts

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15 Steps to Transforming Yourself to a Strategic Leader

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Lead Generation Targeting the Self Directed Buyer

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11 Steps To Engage 

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Adapting to the New Normal

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LEAD FLOW THAT HELPS YOU GROW

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Eight Ways to Create More Effective Lead Generation Campaigns

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10 Ways to Improve Your Content Marketing Today

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Settlement Made Simple

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Infographic Is Online Selling Making You Sick

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The Mobile Revolution-Small Business

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Top Five Reasons to Get Cyber
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Email Mktg Offer Campaign

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The Future of Event Sponsorship Events

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The Ultimate Event AV Checklist

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Event Budget Spreadsheet