Win Back Auto Dealers: Joe Mathes
Joe Mathes: Saying that auto dealers are skeptical of traditional print advertising, puts it mildly. Auto dealers are sophisticated, tech savvy business people. They are experts at tracking ROI, and they know what they want. How does print advertising compete for dollars in the digital world of Autotrader and cars.com? Joe Mathes, this month's 20/20 guest, quotes one of his dealers directly: "I'm looking for a smart phone and you're trying to sell me a pager." That conversation inspired the cutting edge print and digital solutions he shares this month's installment of 20/20.