50 Ways to Reach a Buyer
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Link & Learn Introduction
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PaperChain, the free paper industry’s unified network, has developed Link & Learn, an ongoing series of educational materials designed to inform publication staff and train sales representatives. Not only is standardized training and education crucial in the development of industry recognition, but it also helps publication staff sell and promote their individual papers more effectively.
Link & Learn brochures Part 1
As an audited member publication of the Community Papers of Florida, you are a vital link in PaperChain.
Please use the Link & Learn brochures below (or in the "PaperChain: Part 2" article below this one) to learn more about PaperChain yourself or to train your staff.
File Downloads
Please use the Link & Learn brochures below (or in the "PaperChain: Part 2" article below this one) to learn more about PaperChain yourself or to train your staff.
File Downloads
- Introduction to PaperChain
- Understanding the Advertiser's Needs
- Let Your Fingers Do the Walking to Increased Sales
- Just for Openers
- Leave Me Some Literature and I'll Get Back to You ... NOT!
- 'Tis the Season ... to Sell
- Leave an Effective Message
- If It Ain't Broke, Don't Fix It
- Making Headlines
- Reading Customers' Body Language
- Two Minute Think
- Three V's for Victory
- Eat Your Broccoli
- Have a Great New Year
- How Much Does an Empty Table Cost?
- Dude, Print is So Twentieth Century. Online is Where It's At ... Or is it?
- Selling With Intelligence
- Our Partner, Gemstone Communications, Inc.
- The 7 Habits of a Highly Effective Sales Rep: Habit 1, Be Proactive
- The 7 Habits of a Highly Effective Sales Rep: Habit 2, Begin With the End in Mind
- The 7 Habits of a Highly Effective Sales Rep: Habit 3, First Things First
- The 7 Habits of a Highly Effective Sales Rep: Habit 4, Think Win-Win
- The 7 Habits of a Highly Effective Sales Rep: Habit 5, Seek First to Understand, Then to be Understood
- The 7 Habits of Highly Effective Sales Reps: Habits 6 & 7, Synergize and Sharpen the Saw
- Meeting the Master
- When the Going Gets Tough, the Tough Advertiser
- Time Warp Questions
- A Chicken in Every Pot
- The Truth About Time Management
- Tom Hopkins' Method for Getting a Commitment to Company Goals Upon Hiring
- Holding On to Your Customers
- Drawing to a Close
- Do Your Ads Paint the Right Picture?
- Tangled Up in the Web
- Five Things You Can Do to Find New Business in Tough Times
- It's Showtime!
- Planning to Succeed
- Is That Your Best Offer?
- Customers for Life
- Does a Positive Attitude Really Matter?
- Show & Sell
- Crafting Powerful Ads
- Doing the "Write" Thing
- E Pluribus Unum – Out of Many, One. Using promotional pages to hit your target.
- Just What the Doctor Ordered: Selling Advertising to Professionals
- What makes you think you're so special? Developing and using USPs to get results for advertisers.
- Price vs. Value
- Who Needs Training?
- Bouncing Back from Tough Times
- You Win Some, You Lose Some
- "Planuary" – The First Month of Your Best Year Ever
- Once is Not Enough – Selling Frequency
- Selling in the New Economy
- S.P.I.C.E. Up Your Presentations
- Sending Effective E-mails
- Show Me the Money – Managing Your Collectibles
- Storyselling
- Looking Good in Print
- FABulous Selling
- Every Call is a Sales Call
- Do you have what it takes to be a leader?
- Sending E-ffective E-mails
- Resolve to Make 2011 Your Best Year Ever!
- The Art of Coaching
- What Are Your Intentions?
- You Can Run, But You Can't Hide; Reaching Decision Makers
- Mastering Your Territory
- D-I-Y Sales Management
- The Well Read Sales Person
- Working the System - Successful Project Management
- Handling "In This Recession" Objections
- How much should I spend? Helping customers set up an advertising budget.
- The Recipe for Sales Success
Link & Learn Part 2
File Downloads
- Lessons from Steve Jobs
- Five Secrets for Leading a Great Sales Meeting
- A Question of Success (Actually 5 Questions)
- How Important is Price?
- The Value of a Good Sales Manager
- Dealing With Objections
- 10 Rules of Communication
- Cashing in on "Co-Opportunities"
- Three Roles of a Sales Manager
- The Three Roles of a Sales Manager, Part 2 - The administrator/enforcer role
- The Three Roles of a Sales Manager, Part 3: The trainer / coach role
- The Unique Power of Print
- Are Your Presentations ... STICKY?
- Don't Wish for a Happy New Year, Make it Happen!
- Defending Your Accounts From the Competition
- Mind Reading for Sales People
- The Power of Advertorials
- Raising the Dead (Accounts)
- To Get What You Expect, You Must Inspect!
- Finding the sharpest needle in the stack: Recruiting skills for managers
- The best way to foul up is not following up
- Take the Inside Track to More Sales
- Opening Minds Closing Sales
- 30 Years 30 Lessons
- Going After the Big Fish – Selling Major Accounts
- Planting the Seeds of Success in the New Year
- Selling Against Outdoor Advertising
- Two Books + One Blog = A Better Salesperson
- Customers are Tuning Out Radio
- Partnership for Success
- Beyond Smiling & Dialing
- Link & Learn Hits a Milestone
- But I Thought You "Liked" Me
- Great Feedback = Great Sales Teams
- Once Upon a Sale
- Surviving & Thriving in Interesting Times
- Putting Track Shoes on the Gazelle
- Ask & Ye Shall Receive ... the Sale
- Aristotle on Selling Advertising
- The Right Tool for the Job
- Five Steps to Creativity
- How Are You Doing With Those New Year's Resolutions?
- Competing Against Social Media
- The Art of Deep Conversation
- Motivating and Compensating Your Sales Team
- Getting Them to Buy With a Little Help From Your Friends
- Overcoming the Toughest Objections
- Now Playing: Media Wars - the Print Force Awakens
- Making Change Happen!
- Finding the Right People for the Job
- Welcome to Our Company - Getting New Employees Off to a Good Start
- SRDS - Your Connection to National Advertisers
- Leaders Are Readers!